I’ve been in the marketing and public relation business for a long time. I’ve seen some pretty effective product campaigns, but none more effective from a cost and impact perspective than the one I saw in sixth grade. This particular campaign was the genius of a determined English teacher who sought to rid the world… Continue reading When A Lot is Not Alot
Tag: advertising
The Chance of a Lifetime
It’s not often we get to disarm someone in authority with one sentence. I had that opportunity early in my career and now have more appreciation for that rare moment.
Owning a Piece of Creative History
I spent more than half my life as a writer creating advertising, news releases, brochures, articles and even speeches. I know first-hand that the creative process is fickle and unforgiving. Sometimes ideas flow non-stop and other times there are dry spells where the ideas never come. I am always amazed by what can trigger an… Continue reading Owning a Piece of Creative History
Watch and Learn from the CEO
In this agency creative was king and the king, the CEO, was a creative at heart. Everything needed his approval before it left the shop to go to the client. He demanded nothing less than our best.
The Next Half Century 